Effective communication, thorough education, and accessible resources are key to fostering engagement, excitement, and understanding of your ESOP among employees. But where do you begin? What components constitute a compelling communication plan? And what resources are essential for employee-owners to fully grasp the benefits of being part of an employee-owned company? This session is your starting point to craft a robust communication plan that resonates with your employees. We'll explore the building blocks of an impactful communication strategy, focusing on clarity, relevance, and inclusivity. You'll be inspired by real-world examples, including comprehensive owner’s manuals, engaging presentations, informative websites, detailed ESOP statements, and even creative Zoom backgrounds. Each element is designed not just to inform but to connect with employee-owners on a deeper level, enhancing their understanding and appreciation of the ESOP. Join us for a hands-on workshop where you will learn the following: • How to assess employee understanding and engagement in the ESOP • How to create a meaningful communication plan • Explore different ways to communicate with and engage employees in the ESOP
Learning Objectives:
Assess employee understanding and engagement in the ESOP.
Create a meaningful communication plan.
Explore different ways to communicate with and engage employees in the ESOP.
Sheryl Lewis, MBA (she/her/hers)
President ROI Communication Scotts Valley, CA
Kelly L. Scott, MS HR OD (she/her/hers)
VP, Chief of Staff ROI Communication, Inc. Copperopolis, CA